When you own a brick-and-mortar store, first impressions are everything. Customers need to walk past your store and naturally feel inclined to walk in. It would help if you curated a vibe that resonates with your target audience by being careful with your choice of decor, music, and so on. You need to keep things fresh and modern.
If you’re in desperate need of a new look for your boutique, this is the article for you.
Here are seven ways you can revamp your fashion store.
Add Seasonal Decor
Get people in the holiday mood by decorating your store with seasonal items. Inspire people to buy Halloween costumes in the months of October and put your cosiest winter jumpers on display before Christmas.
Install Sheer Curtains
The amount of light that filters into your store can make or break the customer experience. Not enough light, and your customer won’t be able to appreciate the clothing. Too much light and your customer will feel uncomfortable with the brightness. Install sheer curtains and find a happy medium throughout the day.
Invite a DJ to Play
If you want to create a bit of a buzz around your store and its new look, we recommend you invite a DJ to play during the re-opening. Not only will this attract attention from ongoing foot traffic, but it will also get people in the shopping mood.
Renovate the Changing Rooms
Where your customer tries on clothes is one of the most important areas of the shop. This is the moment in which they will decide whether or not to purchase an item. Improve their experience by redoing the floor with commercial carpet tiles, installing great lighting, and hanging up beautiful mirrors.
Improve Your Window Display
More often than not, window shopping turns into tangible sales. However, in order to succeed, you’ve got to create an irresistible window display that reels potential customers in. Don’t be afraid to change up your display every month or so. Be creative with your designs and make sure to showcase trending items.
Create a Power Wall
Most customers walk into a store and instantly turn to their right. This habit has led retail experts to create a “power wall” that showcases the best items in the store and features eye-catching art pieces. For example, you could place your most profitable deals on this side along with a neon sign of your logo.
Reduce Unnecessary Clutter
Although your shop may have a wide selection of diverse items and accessories, it’s important to keep the shop looking clutter-free. Too many things crowding your wall will only serve as a distraction. Overall, you can apply hundreds of different ideas to revamp your store, bring new customers in, and, ultimately, drive sales. If you can’t afford to take on all these new ideas at once, don’t hesitate to start off small and slowly make your way up the list. You’ll soon see how much of a difference a quick revamp can truly make.
